The Collaborative Innovation (CI) Process

21 01 2009

The Collaborative Innovation (CI) process is an integrated collection of best-practice design methods (including TRIZ), enhanced and simplified to support Integrated Product Development (IPD) teams during conceptual design.  The CI process can be applied to a wide range of  innovation efforts, from cost-reduction of mature products to clean-sheet design of new types of products & processes.  The CI process enables an IPD team to: a) focus their innovation efforts on opportunities that have the greatest potential of adding stakeholder value, b) use stakeholder value to guide concept evaluation and selection, and c) create a development plan that will reduce risk as quickly as possible.

The CI Process Steps:

CI consists of the 5 steps shown in the figure below:

  1. Value Modeling: Create a weighted stakeholder-value model. Based on input from stakeholder representatives, translate stakeholder needs into a value-based gauge that can be used to evaluate and select concepts.
  2. Innovation Focus: Identify where to focus innovation effort to add the most value for stakeholders.
  3. Innovation: Innovate in the focus areas, generating a wide variety of concepts that span the design space, minimizing the risk of being “blind-sided” by competitors’ products and processes.
  4. Concept Evaluation & Selection: Evaluate concepts, using the value-based gauge, and select those that can add the most value for stakeholders.
  5. Risk-Reduced Development Planning (RRDP): Create a development plan to reduce risk as quickly as possible, reducing cost and time for rework.

They key takeaways of CI are:

  • CI enables team members to rapidly engage and contribute their background and skills. Al information is accessible to the core team and those who support it.
  • CI explicitly captures the team’s assumptions and decisions and with this supports organizational learning.
  • CI leads to action by presenting a clear business case for its proposed concepts, along with a logically organized wealth of supporting information so that individual assumptions and decisions can be readily substantiated.

For further information you can inform yourself here http://www.triz-journal.com/archives/2000/06/a/index.htm.

If you are interested to see how IBM uses the CI you can download following pdf file.

-georg